The creativeness of the brand Absolut has nearly limitless since the early 1980s. Remember the famous painting by Andy Warhol or the one made by Keith Haring? These were truly a landmark in the collaboration between artists and spirit brands and has helped Absolut grow even faster to become the 2nd largest vodka brand in the world it is today.
An important part of their strategy is the launch of their yearly limited edition bottle. They have a vast array of themes they can choose from: City- or country-themed, collaborations with artists, fashion, charity and even strong messages on sensitive subjects. So far we’ve seen Disco, Rock, Masquerade and Glimmer, but also Mexico, China, New Orleans, L.A. and on the other hand Jeff Koons, Jamie Hewlett and Swarovski. We all love Swarovski, don’t we?
Make sure to check this link, that has all collaborations and limited editions until 2004.
This year, Absolut has stretched the edges of the concept “Limited” by launching roughly 4 Million unique bottles worldwide. Integrating such an extensive way … was quite a challenge for the team. A very nice movie has been made of the whole process: interesting to watch!
The celebrate the launch in The Netherlands, Absolut organized a party in Amsterdam in the industrial area called NDSM-wharf. It was quite an exclusive get together of the creative scene and Absolut had made sure that creativity could roam free within these old brick and steel walls. Enormous visuals were projected on the walls, displaying the colours that were used in the process of creating the Unique Bottle. Models with wild make-up and crazy hair-do’s we’re a living canvas here and were literally painted on by the guests, who would then receive the same treatment (fortunately it was allowed to were overall and shoe-covers). This resulted in wildly decorated crowd that was indulged in the creative roots of Absolut Vodka.
Recipes can be found here , my favourite was the Absolut Pineapple Sting: 35 ml Absolut Vodka, 35 ml (fresh) pineapple juice, 70 ml tonic water. Stir with icecubes in a longdrink and garnish with fresh mint.