Posted on 05/02/2015 by Mistercocktail

View of the Chateau Bourg-Charente and the Charente river

As a young brand ambassador working for Grand Marnier, I met Patrick Raguenaud, their Master Blender, for the first time in 2005 in Cognac. The family Marnier-Lapostolle had just renovated the Chateau Bourg-Charente (1609), which was purchased in 1921 and I was lucky to be amongst the very first guests. He showed us how they age the eaux-de-vie that would become the cognacs in the… Read more

Posted on 20/11/2014 by Mistercocktail

Robbert Negen dressed to impress

The Diplomático World Tournament has become one of the larger bartender competitions around with 28 countries participating this year. The finals are in Barquisimeto, Venezuela, where the battle takes place for a whopping $ 10,000 grande prize for the winner. In 2013 it was actually a bartender from Venezuela who got the highest marks from the jury, so who will take that crown from h… Read more

Posted on 24/10/2014 by Mistercocktail

Overview of Arette Distillery with copper stills

I recently visited the regions of Jalisco and Oaxaca in Mexico, a trip that was truly inspirational and I have Alias Smith and it’s brands to thank for. They have welcomed me in their country, city, village, distillery and even in their homes to show me the true spirit of Mexico. The first part of the trip lead to Guadalajara and Tequila, the second part to Oaxaca with a 12 hour no-sle… Read more

Posted on 15/08/2014 by Mistercocktail

Michel Dame at the The Lab

Slowly, but very surely, The Netherlands are entering the era of the Gin & Tonic. When the drink first hit the European mainland, about 8-9 years ago in urban Spain, it was there to stay. At least, for a very long time. From Madrid, where the After-Work was the setting where the G&T was adopted first, to Barcelona and Sevilla to San Sebastian, one of the culinary hotspots of Europe. W… Read more

Posted on 11/06/2014 by Mistercocktail

AK8A9970 pop-up_NightJar_Amsterdam

One of my favourite bars in the world is Bar Nightjar in London. I wrote a report of one of my visits about 2 years ago and have visited the bar many times since, despite the distance Amsterdam – London. About a month ago I was asked to produce the first ever pop-up of this bar in Amsterdam, as part of financial congress. It was intended to be the kick-off of  a meeting for financial plann… Read more

Posted on 03/01/2014 by Mistercocktail


Since Bombay Sapphire initiated the Return of the Gin in the late 80’s, many, many new gins have been launched. Especially the launch of Hendrick’s Gin in the late 90s marked the area of the new style gins, and also the more expensive (or, to speak in marketing terms, Super Premium brands). This all has lead to a shift in brand perception: good old Gordon’s was considere… Read more

Posted on 25/10/2013 by Mistercocktail

IMG_8490 Brugal event 2013

Typical is not a word that describes Brugal Rum. It’s a bit of an all or nothing rum actually, that is distinctly different from many other brands that surround the home island of Brugal: the Dominican Republic. Last Monday was the introduction for Amsterdam since Brugal has not been on the Dutch market for such a long time. And what a way to do so: one of Holland’s leading desig… Read more

Posted on 07/10/2013 by Mistercocktail


Sometimes an event is too important to skip. I already missed a few great tradeshows this year, like the new Superbar in Milan last week,  Moscow Bar Show, also last week, but the Bar Convent Berlin (BCB), better known as Bartender’s Christmas, is the one show that I will not miss for the world! It has grown over the past few years in importance and has become relevant for the entire t… Read more

Posted on 09/08/2013 by Mistercocktail


In a summer filled with activations to promote their new brand message “Crusading for Le Charme“, yesterday’s boatride was a picture perfect setting to indulge a few lucky ones in French hospitality. Our two charming hosts made sure we were welcomed with the Grand Ginger, a mix they have been promoting for the past few years. With the release of last year’s lim… Read more

Posted on 18/06/2013 by Mistercocktail


What could possibly be better then combining great food with one of the best spirits Mother Earth has given us: Mezcales. The kind people looking after Tequila Ocho, Don Julio Tequila and, Del Maguey Mezcal and Ilegal Mezcal in Holland decided do organize an event with exactly those ingredients. Combined with friends of course. One thing about this is truly remarkable: these are 4 compe… Read more